VOLKSWAGEN DEALERSHIP COMMUNICATION To: Dealer Principals
Frank Trivieri & Mark Barnes Name
VP Sales & VP Customer Experience Title Subject: 2011 Wolfsburg Crest Club Winners
Sales & Customer Experience Department
January 19, 2012
Congratulations to the newly crowned members of the Wolfsburg Crest Club! These winning dealerships possess the best selling skills in the nation and are leading the way in Volkswagen’s quest to rapidly ramp-up sales volume. Simply possessing the skills, however, isn’t enough to propel a dealership to the top echelon. Each of the Wolfsburg Crest Club members has also excelled through their dedication to the Brand, their tremendous work ethic and their desire to be the best.
Kudos to the sales force at Gunther Volkswagen of Coconut Creek, FL who once again finished the year at the pinnacle of the sales charts with a new car total of 3,871 vehicles. Congratulations also to Volkswagen of Rome, NY for achieving the Crest Club’s best Sales Index score of 257.3%. Special recognition goes to Bommarito Volkswagen of Hazelwood, MO and Gunther Volkswagen Mall of Georgia in Buford, GA. These two stores completed the extraordinary feat of earning memberships in both the 2011 Wolfsburg Crest Club and the 2011 Customer First Club. Well done!
All 50 winners are listed on the following page, designated by Diamond, Platinum and Gold. The Diamond and Platinum members will be invited to attend the President’s Excursion at Blackberry Farm, Tennessee from April 18th through the 22nd.
We would like to thank all of our dealerships for the outstanding effort that each of you put forth over the past year. Your competitive drive set the tone for Volkswagen’s record-setting performance in 2011 as we climbed up the industry’s sales charts and achieved our best market share since 1981. Working together, we can achieve even greater heights in 2012.
Frank Trivieri Mark Barnes
"We vow to strengthen customer relationships with each and every contact and to make owning a Volkswagen something to smile about."